Web 2.0 = $4.6 billion by 2013
Big business likely will be spending US $4.6 billion a year on Web. 2.0 technologies by 2013, according to a new study by Forrester Research.
Spending on Web-based enterprise technologies, including social networking, RSS (really simple syndication), blogs, wikis, mashups, podcasting and widgets, will grow by 43 percent each year within the next five years, Forrester reports, pointing to Web 2.0 technologies representing a fundamentally new way to connect with customers and prospects while harnessing the collaborative power of employees.
General Motors (NYSE: GM) , McDonald’s, Northwestern Mutual and Wells Fargo (NYSE: WFC) are among some of the major corporations that already have used these tools heavily, the study notes.
Changing Priorities
Fifty-six percent of North American and European enterprises consider Web 2.0 as a priority in 2008, Forrester reports.
“We see use on two major fronts,” Forrester analyst G. Oliver Young, author of the study, told the E-Commerce Times. The first front involves using tools like RSS and social networks to facilitate communication between a company and its customer base, to learn about the customer needs.
“The other place is employee collaboration and productivity. We expect both of those use cases will be quite common within the enterprise, and most companies will use a combination of both,” he said.
excerpt from Study: Enterprises Betting Heavily on Web 2.0 by Jim Offner in E-commerce Times
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